We build SEO and AEO strategy for growing businesses that want to show up in Google — and get cited by AI search engines like Perplexity, ChatGPT, and Google's AI Overviews.
Search has changed.
Your strategy should too.
In 2026, ranking means showing up in Google results AND getting cited when someone asks ChatGPT or Perplexity to recommend a business like yours. We build for both.
You built a website. You maybe added a blog post or two. You assumed Google would figure it out.
It didn't.
SEO isn't passive. It requires the right page structure, the right content signals, and a strategy built around how your specific audience searches — not just a list of keywords stuffed into headings.
And now there's a second layer: AI search. When a potential client asks ChatGPT "who's the best web designer for my chiropractic office" or Perplexity "top Webflow agencies for SaaS startups" — your site either gets cited or it doesn't. The difference is whether your content is built to answer questions, not just rank for them.
We close both gaps.
Once your audience and search landscape are understood, we build a plan that supports your long-term growth. This includes positioning, messaging clarity, content direction, and future opportunities that help you stay competitive as your market evolves.
Search Engine Optimization (SEO)
Getting your pages to rank in Google's blue-link results. The foundation. Still essential — the majority of clicks still go to organic results.
What we do:
On-page optimization (headings, content, metadata)
Keyword strategy aligned to your ICP's search behavior
Technical structure: page hierarchy, internal linking, schema markup
Competitive gap analysis — where you can win
Answer Engine Optimization (AEO)
Getting your content cited by AI tools when someone asks a question your business should answer. The new layer. Growing fast.
What we do:
FAQ and structured content optimized for AI citation
Schema markup (FAQPage, Service, Person, LocalBusiness)
Content written to answer questions directly — not just rank for keywords
Positioning your site as the citable authority in your niche
The businesses that win organic search in 2026 are doing both. That's the only strategy we offer.
1. You have a website but no idea whether it's doing anything for organic traffic.
2. You're in a competitive local market (healthcare, legal, wellness, professional services) and want to own your category searches.
3. You're a SaaS or tech startup that needs to build organic pipeline — not just paid acquisition.
4. You've heard about AI search and want to be ahead of it, not scrambling to catch up in 12 months.
5. You want a strategy built by someone who also designs and builds websites — not an SEO agency that's never touched a CMS.
Let's schedule your consultation today!
Zenia Matus, VP at L.E.M. Consulting
